Use of Fan ‘N‘ Games will lead to an increased and deeper engagement between the rights holder and their fans. This will directly and indirectly lead to revenue growth. Potential new revenue streams include affiliate marketing, advertising on the platform as well as subscription fees. Greater engagement from a captive audience will enhance the revenues from merchandise and auctions.

The data collected through the platform and the manner in which fans use the apps will provide a good insight into the fans in terms of their demographic profile, interests and spending patterns. This data will be a valuable input into any marketing efforts. Similarly, the platform can evolve to capture any learnings from the data generated.